Tag Archives: Sourcefed

Building on the Ashes of Another’s Work

So an interesting thing happened this past week and that is videos started showing up on the old “SourceFed Nerd” YouTube channel, but now it is called “NowThis Nerd”. For anyone who does not know around a month ago it was decided by the parent company that “SourceFed Nerd” would be no more and they fired all the staff working on that channel. It seemed that would be the end of that channel and they would move any similar content to a different franchise. Then this past week or two it appears that instead of starting a new channel they are building upon the ashes of the channel that they burned to the ground.

It has been an interesting move because the name and everything just feels like trying to ransack the channel that they just destroyed. Now this is a business so I understand why a decision like this might be made, but I do wonder if it is the best decision that could be made.

Building a New Channel

Now obviously the first thing would be – why you couldn’t build a new channel and advertise it on the old one? Let people know that you have moved this content to a new channel and say we would love to have you join us. It would be polite, but wouldn’t feel quite as much of a betrayal to the original fans of the show. At the same time building a new channel with a new following takes a lot of time and effort. There is not a history of episodes to make money off of and for people to find, as well as the fact that you are having to build a brand new audience. Even if you advertise to the old audience there is no guarantee that anyone will come over to the new channel you created. It does not help if you name the new channel a seeming copy of the old one, but it is potentially difficult to avoid.

Renaming the Existing Channel

The direction that they obviously chose to go is to rename the existing channel and try to build from there. Now this could work because offering similar content does mean that you are offering the information that the current audience wants, but at the same time it is a risk. A lot of times people do not just come for the content, but the people. So to fire the people and build up something new with a new production cast can come across as a little disingenuous. It is probably why someone decided to create a Twitter account using the new name and devote it to bashing the new channel. So far the reaction has been pretty bad from the fans with dislikes and negative comments galore.

Will It Work?

Now the big question is will it work and I think that it eventually will if the content is good. I think they will have lost a ton of people at the beginning who might have eventually watched, who definitely won’t now, but that doesn’t mean that they will not build up new people. Folks who did not watch “SourceFed Nerd” who are already fans of “Now This” might be willing to watch a channel dedicated to nerd news. The question is how long are they willing to hold out and how long with the rage of the fans last. Yes, at first here there is a big backlash, but in a month, three months are people still going to be logging in whenever a video is posted just to bash it? I don’t know.

I just think eventually it will fade and they will be able to distance themselves from this. I do think that there were some bad decisions made that they will cost them a bit and it depends on how long they are willing to hold out to make it work.

 

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The Last Week of SourceFed!

We opened YouTube on Monday and found this video waiting.

It’s the last week of SourceFed and SourceFed Nerd! (And People Be Like). Unfortunately… it feels like we’re part of the problem. Holly and I connected with the original hosts, who were funny and awesome, but who also opened up with a lot of inner thoughts and stories through TableTalk and their many Truth or Dare episodes. TableTalk was probably the beginning of us watching regular daily YouTube content. We followed those hosts onto SourceFed Nerd and have shared plenty of content from that channel, or reacted to it.

However, as time passed and one-by-one the hosts left for other projects and to further their career, we failed to connect with the new hosts in the same way. At this point, we pretty much just watch the Philip DeFranco show and haven’t been watching any SourceFed.

YouTube as a space is more about the creators than their format, I think, and losing those creators, the faces we knew, was a setback. It’s actually maybe a testament to how good a format it was, and how gradual a change, that the channel has survived for this long.


One thing we wonder is how long this has been coming. Philip DeFranco has said the decision was not his to make, and decisions at SourceFed haven’t been his to make for a while.

He also says that the point of the show was for it to have changing hosts, and for the hosts to change – and for the show to change with them. So an experiment about my claim above, that YouTube is tied to the creators.

Phil has been talking about wanting to start a news channel for a while now, and he’s recognized that his timing was bad – that the proper time to start a new news site was probably sometime around the election results or the inauguration. Kind of like Dan Rather’s News And Guts. Waiting pulls us further away from that historical moment when the American people reconnected with the news in a big way.

I think that the end of several projects that Phil started – even if he was no longer managing and running them – feels like a further setback. And it’s too bad. And it makes me wonder if there are other business contracts or timeline elements, like this, that are standing in the way of that news network. We’ve been watching Phil for years, and I’m interested to see what he would do with a news network. Will that network come to be? Will any old SourceFed faces make their way there? Time will tell!

Meanwhile… the last TableTalk

Catching up on life… and moving forward

I’ll just say it – we still need a post for this week and I’m not sure what to write. We’ve been putting work and thought into the new site – coming soon! It’s likely to be a work in process for a bit, but it’s coming together. We’ve started recording a podcast – that’s definitely going well!

Maybe there was some news from E3… certainly there was this:

Thanks for reminding us of all the great folks who have left SourceFed, SourceFed. 😦

There’s tonight’s Game of Thrones finale as well. Still processing that… we’ve finally been getting the experience that non-book-readers have had all along.

Or there’s my current obsession, the third edition of Warmachine and Hordes… I’m 2 and 1 so far! Keeping up the winning record…

But I’m doing more than playing (and list building): Holly and I have been painting!

Plenty to talk about, I suppose, but my thoughts aren’t focused on any one thing. How about you? How’s life? What do you want to read from us? Say hello in the comments below!

Blurred Lines Sued – Good or Bad Thing?

We saw this story a few times today: Robin Thicke and Pharrell Williams were sued, and lost, over their hit song “Blurred Lines.” Why, you ask? Was it for those lyrics, and how they are so problematic? Or maybe it’s for that R-rated version of the music video.

Nope, for the music. The case found that they got too close to the music from Marvin Gaye’s “Got to Give it Up.” You know what this calls for? More videos below!

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YouTube Discovery: Monumental

We recently discovered Mashable on YouTube due to a former SourceFed host, Elliot Morgan, now being one of the hosts. One of the new segments that has been set up that is hosted by Elliot Morgan is called Monumental. He sits down with a couple of other YouTube stars and they vote on what are the top four of a certain subject area. Now they start with a list of eight and then bring it down to the top four of those eight. The idea being that they are the Mount Rushmore of that topic area. So far they have covered YouTube videos, Disney Villains, ’90s sitcoms, and John Hughes movies. It is a fun little look at a way to make a top choices list and the YouTube stars that have been on the show have been a lot of fun in the discussions. The other part is also when there are points that we the audience might disagree with the assessment. It is just a fun little show I thought I would share with you all. You can find more on the Mashable YouTube channel. Continue reading