Tag Archives: Empire 25

The Hype Machine – X-Men Days of Future Past

Ah, X-Men: Days of Future Past. I think I actually want to open by saying I am really excited for this movie. This is the great X-Men story I grew up with, one of my first and main introductions into time travel (along with Back to the Future), between the comics, the novelization, the adaptation on the animated TV show, and then eventually to hoping it would come to pass as the movies took hold.

I have said before, and will say again, where I always wanted X-Men: The Last Stand to end was with a lead-in to Days of Future Past. It would have made sense, to, as trouble always seems to lurk for the X-Men whenever something happens to Professor Xavier, and it was definitely not his finest day in The Last Stand. But it didn’t happen, and they’ve put a lot more movies out there before finally getting to this story.

In many ways, this is the movie that they need to redeem and empower their franchise. And story wise especially this is true. However, it sounds like the cost on the movie is such that it may make or break their future plans – which are already spinning. This could be their Avengers – or their end. I’m excited to find out which it will be, and I am really hoping for the excellence that half of the X-Men films have shown – not the failure the others have been. 

To that end, I wanted to take a moment and reflect on the fascinating marketing, advertising, hype, and social media that have swirled around this movie. I don’t think I’ve ever seen anything like it – and I want to write this post before the movie comes out precisely to consider and speculate on this marketing, rather than to praise it or blame it.

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Interesting Recent Trailers

We have an on-again off-again relationship with trailers here at Comparative Geeks. One of our earliest ideas on the blog was what we called Trailer Watch – new trailers and our thoughts. However, these posts don’t seem to get much traction. That, or we can’t tell if you like the posts – given we can’t tell if you watch an embedded video!

And then trailers did a lot to mess with us or make us angry last year – which I talked about some here. Especially movies like Iron Man 3 and Star Trek Into Darkness did a lot with their trailers and their hype engine – the former to great success, and the latter, not so much. So the world of trailers is shifting and changing, and there have been some interesting moves lately.

So, onward for a traditional trailer for Game of Thrones, an interesting “behind the scenes” trailer for the animated Lego Movie, a fun fake trailer for an Avengers vs. Justice League movie, and then the recent non-trailer hype move for Days of Future Past. At the end, a question to you about whether I should do more around trailers!

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