It is interesting that for a time Hulu was the only place that we could watch our TV shows online. We had originally started paying for Hulu because we could get previous TV shows and paid a cheaper price with a student discount. But we recently dropped Hulu.
I remember talking about how I wish with cable companies you could pick and choose what channels you were going to watch, but that was not an option. Now even though the cable company is still trapped in the typical bundling model we are actually getting more choices with show applications for our devices. This allows us as consumers to choose what we want to consume and from whom. Now some are still making users be tied to a cable subscription, but it feels like it is only time until even they offer a pay-to-watch model or just give other options.