Daily Archives: October 26, 2014

The Interesting Marketing of Sunset Overdrive

One of the first games to really be a big name exclusive to a single new console is Sunset Overdrive. This game looks ridiculous, it reminds us a little of Borderlands, and we’re intrigued. Not enough to get an X-Box One to play it, but if we end up with one, we’ll probably end up with this game, too.

However, what’s been interesting for us this week was seeing one way they’ve marketed this game: by paying YouTubers to figure out a way to drum up hype.

So the folks over at SourceFed Nerd went and caused some mayhem and explosions, with Microsoft footing the bill. That sounds fun, right? Videos below!

Continue reading