So, they’re in the news. Trailers. Too long? Too much given away? Too many before your feature film? Too many before a movie comes out?
I feel like Holly and I have very much so played into this. We love trailers. We now watch for them coming out, keep up on all the newest ones. We’ve shared many of them here, on the blog – in a segment we’ve called Trailer Watch. Have you ever actually looked at a Trailer Watch post? Tell us in the comments below!
I’ve seen a couple of good discussions of trailers lately, so I thought I would give them to you. Agree with a lot of the points made, so rather than rehash them, I’ll share these out.
Where I First Heard of It
I first saw this on this video by Steve Zaragoza on SourceFedNerd (thanks, SourceFedNerd!) His is both the news and a bit of an opinion piece, but he’s right: are we getting spoiled on the movies, is it a huge time sink before a movie, and do we get led in with promises of “Coming Soon?”
I am concerned with getting spoiled in movies. My favorite sort, really, are ones that leave me not knowing. That’s the sort of trailer that got me to go see Now You See Me – which I highly recommend maybe exactly because I didn’t know what was going to happen in the movie.
The Internet has really just changed how trailers work, and I think we’re still figuring that out. Like, trailers for trailers now. Letting people know when a new trailer is coming out, before the trailer does. That’s a thing.
It’s Become The Thing
In a recent blog article, the bloggers at We Minored In Film did an article on the recent trailer controversy. Check it out here. They do a nice job of looking at the issues.
My favorite one is one that involves spoilers. So be warned: minor spoilers for Star Trek: Into Darkness and Iron Man 3.
These films both did a lot of trailers. They did. And I kind of talked about it as well in my blog post about each, but they summed it up nicely on We Minored In Film. Both of these movies set us up in the trailers to be expecting one villain, played by amazing actors. Then, they did a bait-and-switch and gave us a different villain – one we weren’t expecting and knew nothing about. This happened with the Mandarin reveal in Iron Man 3, and with the team-up with Khan against Star Fleet in Star Trek: Into Darkness.
When we are in a world where we know we have so many trailers that you can use them to run a fear campaign playing up the character of the Mandarin, for instance, then… is it an art form that can be used to enhance the experience, or is it a problem that needs to be solved?